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SEO stands for Search Engine Optimizatin.
Site improvement is the way toward streamlining your site and its substance with the objective of positioning better in the web indexes for a particular catchphrase express. Web optimization is the way toward improving a site's rankings in the natural (not paid) postings in web crawlers, for example, Google, Bing, Yahoo and so forth. Appropriate SEO will improve the natural perceivability of your site in web crawlers so you can pull in qualified guests to your website (for nothing).